The Elephant 6 Recording co.

The Elephant 6 Recording co. A loose collective of friends and bands that put out lots and lots of varied and interesting things throughout the 90's with long involved names and mostly done independently and at home. Anything with that logo was like a stamp of approval for me and I'd buy it without blinking or question and for the most part thoroughly enjoy it for the longest time. I really enjoyed the modern lo-fi aesthetics (born as much out of necessity as conscious decision) that took certain aspects of 60's Pop & Psych and fed through a meat grinder into a 4-track machine. It worked for me. I'm a sucker for a good trippy pop song.

 Hypnotic Suggestion

My introduction was Apples in Stereo and it was happenstance that would lead me down the rabbit hole for a long time to come. Their first single was released on the Bus Stop Label. I liked Bus Stop records. I bought the Apples in Stereo one. I liked it. I noticed the little Elephant 6 Recording co. logo on the record and started seeing it on other things.

 

Small Fi. no. 4

I got this one for the Apples in Stereo and found myself introduced to Olivia Tremor Control. The bands would tour and I'd go and see them. Apples in Stereo played with Olivia Tremor Control in the 7th St Entry and had some guy who called himself Neutral Milk Hotel playing with them and so one and so forth and then I got a computer and hooked onto the interwebs and a universe opened up and rained down glorious music upon us all and I end up with a drawer full of aging t shirts of nearly every E6 band that came through ton at some point in the following decade and fond memories & impressions of a lot of shows. And everybody lived happily ever after, amen. You should have been there.